December 5, 2023

Xochitl Galvez is popping out radioactive materials for the hitherto infallible communication technique of President Andres Manuel Lopez Obrador. After the media effervescence that the girl from Hidalgo has skilled, partly generated by the involuntary reflectors that the president himself granted her by blocking her manner within the morning, all makes an attempt to do harm management from the Nationwide Palace have been unsuccessful. Worse nonetheless, removed from placing out the fireplace, they’ve grow to be further gasoline for the cauldron by which the Xochitl launch is cooked. With some sarcasm, however not with out cause, this Tuesday she thanked the president for changing into his marketing campaign supervisor.

For a number of days now, Lopez Obrador has used the Mananera platform to disqualify Xochitl’s candidacy. With this he has solely strengthened her. In politics there may be an unwritten rule that the relevance of a contender is established by the scale of his rival. Do rounds of boxing within the president’s ring give Xochitl a political poster that not even in her wildest goals would she have imagined. At this second it isn’t Claudia Sheinbaum or Marcelo Ebrard who’re debating in opposition to her very probably rival within the battle for the presidency, however their boss. When it comes to symbols, that’s floor gold for Galvez and he’s benefiting from it as a result of, for the viewer of this dispute, she stays above the caps, at the least for the second. “You’re going to give me the presidential sash and I’m going to obtain it with a large smile,” she mentioned, very skilfully, on this tira tira with the Nationwide Palace.

It could appear unusual that the president has not realized that speaking about Xochitl is adversarial to his pursuits, contemplating that he was benefited from exactly the identical phenomenon, when Vicente Fox grew to become obsessive about the then head of the Authorities of Mexico Metropolis and By attacking him, he made him a nationwide determine.

As apparent as this can be, it isn’t straightforward for the Obrador motion to proceed in one other manner, exactly as a result of all methods undergo Lopez Obrador. Associated analysts or cartoonists, able to enterprise a critique of Xochitl Galvez, have a lot much less media weight than their counterparts. And it’s that the motion didn’t generate a communication coverage as a result of it didn’t want it: the president was sufficient for the duty.

The issue for Lopez Obrador is that Xochitl Galvez lacks a number of the weaknesses that made different 4T opponents so susceptible. On the one hand, his humble social origin, partly indigenous. He could also be accused of exploiting such origins for publicity, however he has not invented them. His origin from “deep Mexico” makes it troublesome for the president to criticize, who tends to settle within the narrative of a confrontation between these above and people under, one thing that had at all times labored for him. However coming from a extra modest beginning than that of the capsand even that Lopez Obrador himself, from the outset is an strategy in opposition to which she is shielded.

To show this drawback round, the president has accused her of being a puppet of unspeakable pursuits, linked to the mafia in energy. The issue wouldn’t be her, or not the primary one, however what she represents. However Xochitl additionally has an antidote to this argument, an antidote that turns into a counterattack: she maintains that she has been a profitable skilled who made her manner by her personal efforts with out the necessity of any “bastard”. Accusing her now of being somebody’s puppet, she affirms, is a trait of misogyny as a result of it reveals Lopez Obrador’s incapacity to acknowledge the deserves of a girl. On Tuesday the president ended up on the defensive by presenting information that reveals gender parity in his cupboard and this Wednesday he continued his onslaught.

Briefly, it appears to me that Lopez Obrador is experiencing an unprecedented second in his communication technique and that, going through Xochitl Galvez, he must rethink it, as a result of on this battle he has all the pieces to lose. First, as a result of, as has been mentioned, he offers her extraordinary publicity and elevates her within the political hierarchy. Second, as a result of he victimizes her by making her the item of an assault from energy and with State sources. And third as a result of it’s unlawful. Multiple analyst has recalled that Lopez Obrador’s “shut up chachalaca” in 2006 was a cry from the then opposition candidate in opposition to the abusive meddling of President Vicente Fox. electoral norms to forestall the presidents from utilizing their privileged scenario to beat up a candidate to succeed him. Utilizing the Nationwide Palace rostrum in opposition to an opposition candidate would explicitly violate these legal guidelines. Briefly, any manner you take a look at it, it is a confrontation that Lopez Obrador must abandon. For now, he has achieved that, as a substitute of getting a rival as appropriate as Santiago Creel for the ultimate battle of the succession, he now faces a attainable candidate with unpredictable prospects. An oxygen tank for a proper that was in a catatonic state.

However after all, the problem is to see if the president can go away this job to others or desires to proceed being the protagonist of all of the battles, even shedding it.